Health Equity Narratives Project

The Health Equity Narratives Project, sponsored by the Robert Wood Johnson Foundation, provided advocates for health justice with narrative strategies to advance racial equity and dismantle structural racism in health and healthcare systems. With partner Harmony Labs, we produced and tested over 100 pieces of original content and gained a validated understanding of what resonates and moves audiences in a more just direction — while also providing philanthropic advice on how the foundation could strategically invest in narrative change going forward.

Team: Michael Ahn, Kirk Cheyfitz, Ellen Jacob, Glenn Johnson, Dom Lowell, Liz Manne, Curtis Ogden, Eli Pariser, Erin Potts, Melinda Weekes-Laidlow, and DC Sparkle Squad

Funder: Robert Wood Johnson Foundation